Since I am writing an Asian beauty blog, I will keep it on Asian beauty trends– more specifically South Korean. I believe this is relevant for any part of the world because the Western and Asian companies adapt to each other’s trends anyways.
The South Korean beauty scene has brought about many new trends in the past couple of years. Beginning with the viral bb cushion advertisements to Kpop beauty scene with various celebrity endorsements, I just can’t keep up with them all. As demands rose for newer and more innovative products, companies scramble to create greater buzz.
My personal favourite trends from Korea had been their affordable and yet amazing bb creams (yes, these came out at the end of my high school days) and cute food-like packaging products. Lo behold my small personal collection;
And nowadays they even have Banana ones. I need ❤ _ ❤ .
Honestly though, my skin has never been better after using these Asian products. I braved through bee venom treatments, placenta essence, donkey milk creams and horse oil for goodness sake– I should be looking like a goddess by now. :X 939719631 products later, I realize the trick is to find what suits your skin best and do the perfect amount of layering (more does not always mean better, genius). Of course, drinking plenty of water and keeping skin hygiene is necessary as well.
Lets cut to the chase now and look at some of the best 2015 trends to come!
Beauty Trend #1
This is one trend that is spreading like wildfire. Besides getting famous figures to endorse their brands, companies are also starting to get them to come up with new lines!
People might be buying the Saem Eco line for G-dragon and Innisfree for Minho’s pouch. I mean, I bought the Innisfree’s lip tint mousse because of Pony. 😛 Be it simply a beauty kit, an eye shadow palette or even a signature fragrance, collaborations seem to be quite a hit these days. Remember the Laneige x pushBUTTON collab? 😀
They say behind every man there is a woman, and I say behind every famous figure there are millions of fans. There is a line already waiting behind them so why not launch a collab product and get your brand name out there like *snap fingers*?
Chosungah x Lucky Chouette collab also launched in the last quarter of 2014. Owls! Adorbs.
I do enjoy collabs alot. They are often prettier in design and worth keeping. Hello….? Limited edition!~ 😉
Even resellers/companies are doing more collabs these days. Beauteque, for example, did several collabs with bloggers/vloggers over the past few months for their grab bags. 😀
Beauty Trend #2
New Key Ingredients
We are not talking about milk, caviar or gold here. Like I mentioned before, I braved through bee venom treatments, placenta essence, donkey milk creams and horse oil in the previous years. I believe no stone is left unturned and no bush unpoked in Korea in order for them to come up with new key ingredients. I commend them for their adventurous side!
It is no secret that very company has to have their own signature line to be successful. When you think about Innisfree, you think Jeju volcano and green tea. Mizon? Snails. Skin food? Pomegranate. You get the drift. 2015 will bring us more exciting ingredients for sure. We have already seen some like the new Orchid line from Innisfree and more syn-ake anti-aging products from various brands like Medi-heal and Sea Tree.
I am not a biochemist or skin scientist, so I cannot predict exact ingredients. But I can say this: we might see bizarre ones like animal protein derivates, sea creature (eg conch) slime or even Western plants, who knows?
photo source: http://www.sunset.com, by Dennis Frates / Alamy
Fancy some Kalanchoe thyrsiflora cream?
Beauty Trend #3
Top beauty queens are emphasizing a lot more on this lately. Yoga/ pilates, beauty diets and other de-stressing methods are getting quite the buzz. I was catching on with my favorite beauty show Get It Beauty, and saw that they had introduced many tips to calm the inner soul. I do agree that when you eat right, sleep right and feel right, it will show.
This third beauty trend is not a noun specifically, so I decided to pick several items that would fit into the trend. These products include aromatherapeutic oils, fabric perfumes, scented diffusers and candles! If you have been shopping on Korean sites recently, you would notice that more new arrivals include the products I have mentioned.
Innisfree has some wonderful candles for Christmas (and oil sets for their aniversary).
It’s Skin and The Face Shop are selling various diffusers.
Remember me introducing the Papier d’Armanie awhile ago? I got that tip from the show. It did calm me down and deodorize the air in my room, making it perfect for my sleep hygiene! I do think this is a great trend for all beauty enthusiasts to jump on.
Side note: With ex beauty queen Honey Lee taking the reigns of the Korean Beauty Show, Get it Beauty, we expect amazing things and great tips for the coming year! 🙂
For those who felt that its a “tldr”, here is the recap;
Beauty Trend #1 Collaborations-– with models, celebs, designers and idols.
Beauty Trend #2 New Key Ingredients- Innisfree’s orchid line, more synake products and perhaps *cough* conch slime?!
Beauty Trend #3 Inner Beauty– we are talking aromatherapeutic oils, fabric perfumes, scented diffusers and candles by beauty companies! ❤
But where to buy Korean beauty products?
Well of course there is the trusty Amazon and Ebay, but if you would like a special treat and feeling like it is Christmas all year round, you can always grab one of those fabulous Beauteque BB bags or subscribe to Beauteque monthly! Their subs are always filled with 7 full sized products. Do read my reviews on this bag to get an idea of what they curate. 😉
Which beauty trend are you most excited about? 🙂
This post was inspired by the blogger’s Top 3 beauty trends contest organized by Beautequeofficial on Instagram. Wish me luck! ❤